Do your potential customers know who you are? Likely, if they are local to your geographic location, they may have heard of the veterinary hospital; but do they know the names of your veterinarians, your veterinary staff? While it may seem trivial and details that should be overlooked in creating a solid foundation for your veterinary hospital brand; it is absolutely vital to personalize your veterinary hospital for brand awareness and customer retention. Moreover, as you know, the devil is in the details.
People bring their pets to a veterinary hospital because they are looking for quality pet healthcare and the ability to trust those taking care of their pets. They don’t want an assembly line, take a number kind of experience. Their pets are their family, and anyone caring for their life, should represent an extension of that relationship. That means you and your staff.
Veterinary Hospital Branding
Your veterinary brand should be defined by experience in the industry, the latest technology, and compassionate care. Likely, your website and marketing materials promise this, but how do you carry out the promise? A good first step is ensuring you have photos and staff bios on your website. Information should include professional background, schooling, and time spent with the hospital; but you should also go beyond this by offering personal hobbies information, pets you have, and other information that invites your potential customer to get to know you.
One of our clients, a veterinary hospital in Kirkland, Finn Hill Animal Hospital, operates in a fairly population-dense area. In addition to the promise of overall “quality veterinary care”, the hospital also has pages for both their Kirkland veterinarians and veterinary staff that invite you to get to know them. Not only will you find pictures of the staff, but also education, experience, personal hobbies, and pets.
What would you find more compelling if you were searching for a local veterinarian for the care of your loyal companion? A professional clinic website with random photos of the staff, or a website that helps you acquaint yourself with the staff that you will be entrusting your pet’s health with? Successful branding today is all about building relationships; making the sale and keeping the client for years to come begins with personalizing the experience through identities.
Learn more about how to develop a conversation with your online clients and strengthen your veterinary brand. Our experts can help!