You’ve created a beautiful veterinary hospital website, so artistically pleasing that you’d consider framing a screenshot of it and hanging it on your veterinary practice’s wall. But, is your site driving traffic that leads to new, paying clients? When potential or existing clients visit your veterinary hospital’s website, they are influenced by its look and feel in ways you might not expect. This is why effective online veterinary marketing begins with a professional, polished, and user-friendly custom veterinary website design.
Veterinary Web Design: What Not to Do
Studies have shown that busy or complex website layouts are a real turn-off for visitors. A joint-study by researchers from two universities in the U.K., titled “Trust and Mistrust of Online Health Sites,” revealed that 94% of participants were led to distrust a website because of issues with its design. Design-related concerns centered around things such as cluttered layouts, lack of navigation aids, poor search functions, slow load times, small fonts, too much text, or boring or overly corporate aesthetics.
“Poor interface design was particularly associated with rapid rejection and mistrust of a website,” the study concluded. “In cases where the participants did not like some aspect of the design, the site was often not explored further than the homepage and was not considered suitable for revisiting at a later date.”
Even if your veterinary website is generating traffic (it isn’t? Check out our veterinary SEO services for Page 1 Google results) and you think it looks great, first impressions are king and they are based on the overall feel your visitors get within moments of clicking their way onto your veterinary practice website.
Avoid Missed Opportunities for Veterinary Website Conversion
The number of visitors to your veterinary website doesn’t mean much if newcomers aren’t becoming new clients and helping keep you in business by paying for routine, specialized or emergency veterinary care. Of course, getting new visitors to come to your site is great, but if they immediately leave because you haven’t held their attention with an attractive, user-friendly, and professional veterinary website; you have missed the opportunity to convert them. And likely will again and again.
Tips for Veterinary Website Design Conversion Success
Here are some tips for designing a credible, trustworthy veterinary practice website:
- Title: The first thing visitors see needs to be specific, professional, and easy to remember. Keep titles short and simple.
- Layout: Your veterinary hospital site’s layout should exude a happy medium of professionalism and aesthetic appeal without feeling too corporate or too laidback.
- Content: Content may come second to design, but it is the reason potential clients are visiting your veterinary site. Information on what makes your hospital unique, hours, location, and other pertinent details should be easy to find, well-written and grammatically correct.
- Credentials: A great way to build trust is to include credentials for your hospital and yourself. Show your authenticity by highlighting your education and professional accomplishments, along with some personal information.
Veterinary Website Design Specialists
The professional veterinary design and marketing team at VetNetwork can help you increase business and generate long term growth. To learn how a customized veterinary website by the veterinary marketing team at VetNetwork can help grow your business and increase revenue, visit our website or give us a call today.