When planning your veterinary hospital marketing strategy, you should always be thinking about ways your practice can stand out from other veterinary hospitals in your area. One way to distinguish yourself is to focus on a specific aspect of veterinary care and cultivate expertise in that area.
Thyro-Cat centers, which exclusively treat cats with hyperthyroidism using radioactive iodine (I-131) therapy, is an excellent example of a veterinary care practice that has built a successful business fulfilling the needs of these patients and their owners.
Focus on Pet Care and Treatments in Demand
Feline hyperthyroidism is a disorder of the thyroid gland. This very common endocrine disorder affecting cats can cause death if left untreated. Fortunately, feline hyperthyroidism can be completely cured with treatment. Because hyperthyroidism is so common and easily treatable, it presents a good opportunity for a practice devoted to treating it and helping cats who may be suffering.
However, you don’t necessarily have to limit your practice to one type of treatment to realize the benefits of cultivating your own area of expertise. Even within a general veterinary practice you can distinguish yourself by building a reputation for exceptional knowledge in a certain pet care area, including for example:
- Nutrition and weight management
- Oral health
- Behavior and training
- Senior care
- Holistic medicine
- Palliative care
- Rehabilitative therapy
Like us, pets are living longer due to advances in veterinary care and increased understanding of all the factors that impact long-term well-being. This trend alone is creating opportunities to distinguish your practice as an expert in the care and comfort of aging pets.
Establish Your Practice as The Veterinary Care Authority
Once you select an area to focus on, make sure you do all you can to get the word out to pet owners in your community. Some suggestions for reaching pet owners include:
- Developing a veterinary blog focused on your selected area of expertise
- Creating a series of brief informational videos for your website and social media
- Adding a special section to your website with articles (written by you) and additional resources
- Posting and tweeting helpful topic-related tips regularly
Promoting your expertise in one area can also benefit your veterinary website’s search engine ranking. According to Ryan Cruz from Traffic Salad, “Authority websites are loved by the search engines. They want ‘experts’ writing articles on the web, and they want to reward your efforts with more visibility, traffic and exposure.”
Give Your Veterinary Hospital the Competitive Advantage
There are many components of a good veterinary marketing strategy, including a well-designed custom veterinary hospital website, a logo, a social media presence, and veterinary email newsletters. While all are a solid marketing foundation, establishing a pet care niche like the Thyro-Cat treatment centers can help you differentiate your practice and take your reputation and revenue to a whole new level.