Marketing your practice is a full-time job, and yet, absolutely vital to the success of your business. Having the high level of service, facility, and skilled staff is the foundation, but if no one knows about it, it’s all for naught. Though you likely have the basics of veterinary marketing ideas employed, such as a veterinary website, a mobile site, a blog, and a business flyer; there are so many other easy-to-facilitate-and very rewarding-marketing ideas you probably aren’t using. Here’s five veterinary marketing ideas to take your practice to the top and drive more business to your practice door.
1. Social Media Contests
If you have any social media profiles, like Facebook, you’ve seen contests from the businesses you “like”. They create a contest of the best picture or comment, and you submit your entry while also “liking” their page and sharing it. While these contests may seem trivial, they actually work extremely well at widening your “likes”, “followers”, and overall increasing your brand awareness. Plus, they take minutes to set up, require minimal investment, and show a social awareness that increases your website’s ranking.
2. Partner with a Local Charity
Find local pet rescue groups and related charities that are looking for supplies, and become a drop-off donation site. Then promote this service. Not only does it increase your brand awareness as a charitable veterinary practice; but it also, drives new business to your door. Tell your clients about this feature, add it to your promotional materials, and include it in your website.
3. Offer Special Events at your Hospital
Get current and new clients excited and involved by hosting an event at your practice. It doesn’t have to be over-the-top or expensive: offer pet care workshops and classes, sponsor a pet programs, showcase a new service or facility, or even just a play camp for pets. Research when special pet-oriented observances happen, such as “Be Kind to Animals Week”, and offer a special event with contests, discounts, and giveaways. Pet owners love their pets, the pet community, and most importantly-like to be acknowledged and valued.
4. Offer Refer-a-Friend and New Customer Incentives
People like to save. Offer and promote a special introductory % off a pet wellness exam or free heartworm screening for clients who refer a friend. Or create an offer for discounted pet food or medication, a new leash, or a discount at a pet supply store. Any and all of these work to bring more clients in your door.
5. Reach Out to Your Community
There are so many kinds of providers of animal health and well-being in any given community, all with the same objective but slightly different service. These are local pet charities, pet supply stores, specialty and referral practices, and businesses that cater to pets. Reach out to them, educate them on what you do, ask to add promotional flyers, offer discounts for their clients at your practice, and do the same for them. This kind of local networking promotes your hospital, benefits the other business, and in the end, offers a more comprehensive service to pet owners in the community.
It’s not enough to just be the best practice in the area, or even to have the best veterinary website-your competitors likely already do that-you need to stand out by offering more to your clients, new clients, and the community you serve. These top five veterinary marketing ideas will drive more business and loyal clients to your door, without a doubt.
Need more ideas on how to market your practice effectively? Here’s more information on veterinary marketing and branding success.