“Like” it or not, veterinary social media is here to stay, and it’s become an important piece of the veterinary marketing puzzle for practices such as yours. Websites like Facebook, Twitter, LinkedIn, Google+, and YouTube have become a part of every day life for many of us — and that means it’s probably a part of every day life for your customers, too.
While it’s beneficial to maintain a presence on all commonly used social media platforms, Facebook, with over 1 billion unique users, may be the most important. A Facebook presence allows your practice to interact with clients regularly and attract new ones, too. But simply having a presence on Facebook is not enough. To drive business to your veterinary practice, carefully managing your content and consumer interactions is paramount.
Springtown Veterinary Hospital, a veterinarian in San Marcos, TX, has an active presence on Facebook with hundreds of “Likes.” With any given post, the San Marcos veterinary hospital is keeping in touch with hundreds of customers.
Veterinary practices have a huge advantage on Facebook. While other businesses may struggle to find relevant content to post, veterinary practices can post cute photos of animals. Pet owners love them, and so does the general Internet population. It’s content that nearly everyone enjoys — and the best part is, the name of your veterinary practice shows up right next to it. Springtown Veterinary Hospital takes full advantage of this, encouraging owners to send in photos too.
This is just one small part of a successful veterinary Facebook presence. Consistency is also key, but keeping up with regular Facebook posts can be a challenge for a busy veterinary practice. At VetNetwork, we can offer a comprehensive array of veterinary social media marketing services customized to your goals and needs. Contact us today to see what we can do for your veterinary practice.