The Importance of Positive Client Reviews: Pennington Animal Hospital
If you’re like most people today, you read online reviews of a business or service before committing to using it. A 2014 study by BrightLocal found that nearly 90% of consumers read online reviews and just as many trust what reviewers say as much as if the advice came from their own friends or acquaintances. That’s pretty significant, don’t you think?
Positive online veterinary reviews have many benefits when it comes to driving more business to your practice. By ethically encouraging clients to post online reviews of their experience at your hospital, you’ll increase your business’ bottom line.
Pennington Animal Hospital: A Local Success Story
A Google search for veterinarians in Huntsville, Alabama produces a list of more than 18 pet care providers with high veterinary client review ratings! That equates to intense competition for the business of local pet owners. As the fourth-largest city in the state and with more than 180,000 residents, Pennington Animal Hospital didn’t want to miss out on opportunities to reach new clients in Huntsville.
Founded in 1992 by Drs. Harry and Wendelyn Pennington, Pennington Animal Hospital was the first in Madison County to address the unique needs of felines. The married doctor-duo doesn’t just treat cats, however. The pair has provided top-notch care to Huntsville pooches as well, even treating celebrity Jimmy Buffet’s beloved canine while on a private flight to the University of Tennessee’s College of Veterinary Medicine for advanced care.
How to Get Online Veterinary Reviews
To keep up with local competition, the hospital has had a online veterinary review page integrated into their website. By asking “How Did We Do?,” clients are encouraged to leave reviews on Google, Yelp, FourSquare, or Insiderpages. Pennington Animal Hospital now ranks as a 4.4-star practice and has higher visibility when included in local search results.
“My feline love can be VERY hard to handle at other clinics. But she loved it there,” wrote one satisfied client of her visit to Pennington. “The staff were very sweet and understanding of my many calls to check on her, I would HIGHLY recommend them to someone that wants a gentle and loving place to take care of their furry love ones!”
Put Online Veterinary Reviews to Work for Your Practice
Encouraging positive online veterinary reviews of your practice is an important and necessary part of your overall veterinary marketing strategy. Providing your clients with an easy way to leave authentic reviews will have the following benefits:
1. They’ll Drive Traffic – 92% of consumers will use a local business if it has a 4-star rating, most will visit your website or take some form of positive action after reading them. This is most true for the medical field where reviews matter most.
2. They’ll Affect Your Local Search Ranking– “Review signals,” such as the number of reviews, how often they’re posted, and their quality and diversity, are used by search engines to directly impact your local search rankings.
3. They’ll Help Your Practice Stand Out – When viewed as a list, search results for businesses which have review ratings stand out and seem more legitimate than those without. This is an important factor when considering your practice’s online reputation.
Positive online veterinary reviews resulting in a 4-star rating or higher lead to increased business and loyal clients. To learn more about how you can ethically encourage positive online veterinary reviews like Pennington Animal Hospital, contact the veterinary marketing professionals at VetNetwork today.
Sources: BrightLocal & Search Engine Land