Spring is just around the corner and what better time than now to toss your boring template veterinary website and upgrade to something fresh and cutting edge? Although a template design may have been a good starting point, your practice is growing and you need to be recognized as a leading professional in your community.
Your website is often your practice’s first impression to potential clients who are searching online for nearby veterinary services. We’ve said it before and we’ll say it again: You only get one chance to make a first impression. Your veterinary hospital website needs to be exceptional.
What’s Wrong With Veterinary Template Sites? We’re Glad You Asked.
Template design websites are easily recognizable. That’s because there are so many of them and they’re all using similar, rigid layouts. Templates are pre-made designs which can be used to fit a variety of different needs and industries and don’t require the ongoing oversight of a professional designer or developer. This makes them very affordable (or even free), but you do all of the legwork on your own.
Unlike custom sites, templates restrict the creative process and force you to use a preexisting layout. This can be troublesome for veterinary practices because the needs of your clients are much different than those of any other industry. Whereas doctors are often inherited from a young age, veterinarians are chosen at any stage of a person’s life and can change frequently depending on the pet owner’s budget, treatment preferences, location, and so on. Because of this, information needs to be presented differently so as to continually attract new business while also meeting the needs of existing clients.
The Benefits of Custom Veterinary Website Design
With a custom veterinary hospital website design, you’re in control. You communicate your likes and dislikes to a professional team of designers. You make decisions on color, which sections to include, and overall feel. You may be able to choose a template that looks professional, but by going custom you can communicate your professionalism by highlighting the services you are most proud of.
Breathe a breath of fresh air into your veterinary marketing strategy and online presence this spring by pairing a traditional design you truly love with an accompanying mobile site – at no additional cost! For pet parents on the go, mobile veterinary hospital sites are a must. Don’t miss out on an opportunity for conversion by failing to make that lasting first impression. Get in touch with VetNetwork today. Led by a veterinarian with more than 25 years of hospital ownership experience, we know what works and what doesn’t. Call us at (800) 564-4215 or contact us online.