You maintain your veterinary hospital’s Facebook page, Twitter page, Plus page, blog, etc with the latest news from your hospital, with pictures of new staff, hospital events, and general pet news. Great! But how likely are your followers or “fans” to comment, share, or “like” your posts? Read, yes, but, respond? Probably not. To use social media as a potent marketing tool and to its full potential, you need posts that will engage them and that are specific to the pet owner industry and your location.
The best way to engage veterinary clients, new and existing? Local veterinary news and information. For example, telling them that it’s “National Cat Appreciation Day” is nice, but it won’t get your followers/fans/viewers talking about your practice in Georgia. Instead, post tips on “new dog license requirements in (your city), Georgia”, “great places to walk your dog in (your city), Georgia, or maybe even “steals/deals on pet products and accessories” in (your city), Georgia. This kind of approach gives clients information they can use. They use it to care for their pet, solidify trust in your veterinary practice, and start talking about your practice through posts, “shares”, “follows”, “likes”, and “comments”-which is the very foundation of your success in social media, and by route, your success online.
If you don’t have multiple social media profiles for your veterinary hospital, you need them and we can help.