Successfully marketing your veterinary practice during this festive season is all about showing your appreciation for your clients and giving back to your local community. The season is one of giving thanks and being grateful for what you have achieved throughout the year. What better way to garner respect from your clients and neighbors than to show them just how thankful you are? Better yet, in the process you’ll attract new clients and business opportunities.
A Look under the Tree Reveals Marketing Ideas, oh Joy!
• Market Yourself – You’ve been busy trying to establish a solid marketing plan all year long. You’ve employed handfuls of tactics to get clients to come to you. But, especially during the holidays, take the time to generate traffic yourself – reach out to your clients, go to them, follow-up after appointments and procedures. Although your veterinary education probably didn’t include courses in marketing yourself, that’s just what you need to do as a professional offering a service. Your clients sustain your business; don’t make them do all the legwork.
• Reach Out – Not just to potential clients, but to other animal-related businesses in your area. Introduce yourself to nearby doggy daycare operators, groomers, trainers, animal clubs, or pet supply store managers. Your thoughtful introduction could inspire referrals from places potential clients are visiting regularly. Give them a call or stop by, if the meeting goes well you could even partner to provide some informational meetings or give them a tour of your facility.
• Serve Your Community – Now is a great time to introduce community-based programs. These monthly, quarterly, or yearly events could include free or reduced-cost vaccines or treatments, or discounted medication or pet products. Do you have an excess stock of products soon to expire? Consider giving them to pet owners in need or having a holiday sale. Your good will won’t go unnoticed.
• Give Back – Charitable donations are always good, but also “give back” to your clients via promotions, discounts, and –most importantly – valuable informational tips and materials.
• Reward Referrals – Maybe it’s as simple as a thank you card, or maybe its graduated rewards for each referral a client makes. Rather than making the “rewards” known, surprise your clients and consider creating a preferred client program for those who generate a given number of new clients. “Care to Share” cards showcasing your practice and services are also a good marketing technique. With these, you hand them out to clients and when they pass the card on to someone else, that person will receive a gift or discount at their first visit and the referrer will too!
Let the creative veterinary marketing specialists at VetNetwork help you boost your holiday strategy with these and more veterinary marketing ideas, plans, and solutions. Start 2016 off with new clients and a bright year ahead! Visit our website or give us a call at (800) 564-4215 today.