Well, 2016 is winding down alarmingly fast. It’s the perfect time to reflect on what your veterinary practice has achieved this year while preparing new veterinary marketing goals for next year. Here are three ways you can connect with your clients in 2017 that will help expand your practice.
Writing is King
The content for your veterinary hospital’s website, blog and social media should do more than just scratch the surface—it should be laser-focused on pet owners and their needs. Without excellent writing, your marketing strategies won’t achieve the results you desire.
There’s a big gap between good content and great content. Anything less than great will be ignored by readers. Invest the time to find talented writer who can create content that truly conveys your hospital’s brand, mission and benefits to pet owners.
A recent study revealed that 56 percent of Google’s online ad impressions are never seen by users. They are only viewed as background noise. The reason? Users don’t trust ads anymore. Therefore, it’s important to invest where you can connect with pet owners. In 2017, this will be through well-written and engaging content.
Find your ‘Why’
Your clients want to know what you can do for them, and without communicating effectively in your veterinary marketing materials, you’re just another company bombarding pet owner’s feeds, inboxes and mailboxes with spam.
This is where purpose-driven marketing comes in. Your veterinary hospital’s bottom line will benefit more from thinking outside the box. Instead of a menu list of your services, describe the true benefits that your hospital offers—late evening hours, house calls, early morning drop-offs, a special feline waiting area and more.
Your veterinary hospital’s goal is to effectively communicate your love and care for animals and the benefits you offer to clients. Most important, your services exist to help pets live happy and long lives. That is the natural connection you share with your audience, and this bond is key.
Without finding and relaying your “why,” your veterinary hospital can send out only so many discount coupons to pet owners before it becomes more spam. Don’t create content just to create content, market your purpose and benefits.
Automated Veterinary Content Strategies
You might have heard of Hootsuite or SproutSocial, two applications that help businesses automate their social media content with a click of a button. Automated content saves you and your staff time and increases the number of potential clients across a variety of channels. Not to mention, these services are becoming smarter, with intuitive software that help you post content when it will be viewed most.
According to a recent article in Forbes magazine, nearly 92 percent of small businesses lose money each month because they’re not using automation services. If you haven’t signed up yet, make this one of your priorities in 2017.
VetNetwork can help with your veterinary social media automation. Learn how today.