Pets can go missing for a number of reasons: a door remains opened, a window screen tears, a leash get ripped. Whatever the cause, a missing pet is a major concern for pet owners. Millions of pets go missing each year, and the idea of losing a beloved pet can weigh heavily upon an person’s mind. Highlighting specific pet microchipping services your animal hospital offers will help ease your client’s minds while protecting their pets.
How Do Microchip Systems Work?
Installing a microchip is a simple and safe procedure where a trackable chip is inserted beneath the skin of your client’s pet. That chip is filed in a database with your contact information, which can be updated at any time. If a pet is lost, the microchip can be scanned by animal control officers, at shelters and at veterinary hospitals throughout the U.S. and in many other foreign countries. Once scanned, the owner will be notified of their lost pet.
How Frequently Do Pets Go Missing?
It’s estimated that 10 million pets go missing each year in America! Fortunately, pet microchip devices such as HomeAgain and Save This Life are responsible for over 90 percent of these returned pets. That number alone is staggering: that a device so small and easy to implant could greatly increase the possibility of recovering their beloved pet.
Marketing Pet Microchip Systems
Microchip systems don’t fall under more traditional services animal hospitals offer, such as diagnostic or surgical services. Instead, they’re tailored to client services, a subset of services offered by veterinary clinics to pet owners (e.g. in-house pharmacy, end-of-life services). An implanted microchip can save only save a pets life if the client has it installed and knows how to use it if the situation should ever came. This unique, doctor recommend service takes only 10-15 minutes to install and could be the greatest resource if their pet goes missing. Marketing the quickness of the procedure, the number of pets that go missing each year, and the responsibility of a pet owner to microchip their pets are the best ways to market these services.
Why Market Your Microchip Services on Your Veterinary Website?
For new pet owners, there’s a range of services that their new companion requires, including vaccinations, spay and neutering, and so forth. As the new pet owner is researching veterinary hospitals, it may not occur to them to think about their new companion as someone that could ever go missing. But while the idea may not have occurred, or if it’s in the back of their minds, opting for microchip services is something that should be taken care of earlier than delayed; there’s no telling when a pet go missing. By promoting this service under the umbrella of all services your veterinary hospital has to offer, pet owners will see it as a preventive measure in keeping their new companions safe for the rest of their lives.