Your veterinary hospital has it all: X-ray machines, surgical services, maybe even a small bowl of dog treats behind the receptionist’s desk. It’s both the big and little things that bring new clients in the door and keeps current clients coming back. But behind the shiny equipment and the state-of-the-art tools lies your animal hospital’s greatest selling point: the people who operate it.
Show clients the personal side of your practice with a customized veterinary hospital website that displays the professional, compassionate, dedicated team—with both a photo and short biography—that are prepared to care for their pet through good times and bad.
What does a new pet owner have to gain from learning about your staff?
We’ve all been to websites where there is an index of names, phone numbers, and addresses in the “About Us” page. Great, we say to ourselves, now I can get in touch with these people. But it often leaves us wondering who these exact strangers are.
With photos and concise, well-written biographies of your veterinarians and staff, new clients will see them beyond their names and titles; they’ll see them as the men and women responsible for taking care of your beloved pet. Putting a face to a name reminds clients that your staff are people—and animal lovers—just like them.
What kind of information should your veterinarians and staff provide?
There are a few big pieces of information pet owners are interested in when looking for animal hospitals in their areas. We suggest giving the potential client a background of both your veterinarian’s and your staff’s education backgrounds: where they attended their undergraduate degree, what their degree was in, and where they studied veterinarian medicine. If a staff member doesn’t have a college degree, it’s perfectly suitable (and recommended) that you include certificate training or experience.
From there, adding your staff professional interests shows another dynamic layer of their professional experience. We’ve found that professional interests at animal hospitals run the gamut from pediatrics to internal medicine to emergency care. By displaying your veterinarian’s wide range of professional interests, you’ll give clientele a sense that your animal hospital team isn’t just kind and compassionate, but also that their abilities are skilled and diverse.
Should we include information about our personal lives—our hobbies, families, and activities?
There’s a great big world outside your animal hospital, and people visiting website consider who their pet care providers are both inside and outside of work. Most people working in the animal care field own animals themselves. Show your client base that you’re not just taking care of animals, but that you love animals as much as them. Tell your clients how many animals you have and give their names and ages.
By giving clients a few snippets of information about your veterinarian’s and staff’s favorite hobbies in their down time, you allow visitors to appreciate their pet’s care providers as people: people with animals of their own, people with fulfilling lives, people who have their client’s best interests in mind.
Future clients don’t want to be greeted with dull personal information when they first enter your veterinary practice website. Allow VetNetwork to help customize and create a website that fairly demonstrates the loving staff at your animal hospital. When you’re ready to make the switch, give us a call at (603) 743-4321.