It’s no secret that mobile web traffic has been growing at a break-neck pace. According to a recent survey, mobile web traffic — that is, users browsing the web on a mobile device as opposed to a desktop or laptop computer — currently accounts for one quarter of all internet traffic, up from 13% in 2012. That’s a 78% increase, and most analysts expect that mobile web traffic will surpass all other web traffic by 2014.
Mobile website visitors are also more likely to result in action. In fact, 70% of of all mobile searches result in action within one hour. That means someone visiting your veterinary practice’s mobile site is most often looking for someone to call right away. With GPS location services and click-to-call functionality, mobile websites make it easy.
The fact is, if you don’t have a mobile website, you could be missing out on a lot of potential business. Ordinary websites don’t render well on smartphones — the text is too small, links are hard to click on, and a lot of information can get lost as a result.
East Side Animal Hospital, a veterinary practice in Manhattan, recognized the importance of a well designed mobile website. We had already created an attractive, informative page for desktops, and worked our SEO magic to get the practice ranked high in Google. But without a mobile website, they were missing out on a lot of potential business.
The result is a “mini-site” streamlined for mobile users. Mobile users can easily navigate around the page and see much of the content on the desktop site, but they can also quickly use their phone’s GPS functionality to get turn-by-turn directions at the touch of a button. Best of all, each page prominently features the Manhattan veterinarian‘s phone number, which will connect users to the Manhattan veterinary practice with a simple tap.
Mobile websites are quickly becoming a necessity for veterinary practices, and it’s easy to see why. VetNetwork can design a custom veterinary mobile site for your practice. Learn more about our mobile veterinary website design.