This summer, we discussed the top five veterinary marketing ideas to take your practice to the top and drive more business to your practice door. Here are five more methods of veterinary marketing you should consider:
1. Issue A News Release
Partnering with local news outlets, print or televised, to spread the word about an inspirational case your practice handled or a special/charitable event you will be hosting or sponsoring is a great way to increase local awareness of the great work your practice is doing. Publicity is free and will reach a diverse audience, as most newspapers today offer print and online editions of their publications. One tip: When reaching out to the media, just make sure your story is newsworthy.
2. Put Your Lobby and Walls to Work
Although your practice promotes limited wait time for clients with scheduled appointments, there will always be those who arrive early or exams that run longer than expected. When visiting any medical office, clients often reach for reading material. Providing printed material about the services you offer and the benefits they promote is an excellent way to educate clients on the importance of veterinary pet care. But, it isn’t just brochures that will do the trick. A fun, eye-catching bulletin board with posters and photos of your services, success stories, and your practice’s unique personality can go a long way when hung in your lobby and/or exam rooms.
3. Utilize Your Online Events Calendar or Newsletter to Promote Services
Since your practice should already have an active Facebook, take advantage of the calendar/events tool for promoting any specials your practice may be running or any pet care-related holidays that are relevant to your business. Using this, or including reminders in your mailed newsletter, is a great way to remind clients of your fair prices and valuable veterinary services. This is a great way to announce treatments and vaccines which are advantageous during different times of the year, such as scheduling a Lyme vaccine prior to tick season or dentistry during National Pet Dental Health Month.
4. Extend Your Hours
If your practice closes at 5 p.m. Monday thru Friday and isn’t open on the weekends, offering more appointment flexibility to working pet parents is an excellent way to attract new and recurring business. Convenient clinic hours are incredibly important to pet owners. So although you may already be “working like a dog”, churning out some extra weekend or evening hours will pay off.
5. Keep in Touch With Referring Veterinarians
If your practice offers specialized services that other local veterinarians do not, such as treating exotics or offering oncology or orthopedics, make sure they know! When you begin offering a new service, give referring veterinarians a call. Then, when they need to refer clients elsewhere, they’ll think of you first.
With more and more veterinary practices investing in high quality veterinary websites and becoming active on social media, your practice needs to stand out. Even if you are the best pet care provider in your local area, potential clients have no way of knowing this unless you actively pursue a variety of veterinary marketing methods. Utilizing these tips, as well as the five we previously discussed, will attract more business from new and existing clients in no time.