Almost 70 percent of adults in the U.S. admit to using Facebook every day. Given that number, we have to ask:
Why haven’t you invested more time and money into your social media strategy yet? As things stand, you’re missing out on millions of opportunities to convert potential customers.
How, though, do you go about converting these customers? You’re competing with hundreds of thousands of other vet clinics, so getting noticed is a challenge.
As it turns out, there is a method to the madness. And you can learn that method if you stick with us.
Social media 101 begins now:
1. Intro to Social Media 101: Choosing Your Social Media Platform
Before you jump into social media marketing, you must select the social media platform that’s right for your business. There are several popular platforms to choose from:
Of course, all of these platforms aren’t ideal for your veterinary marketing strategy. Each comes with its own benefits and drawbacks.
Facebook, for instance, has a high number of users. It’s not, however, as big of a hit for people who run in younger circles as Snapchat and Instagram are.
So if you’re trying to be the hip, millennial-friendly vet clinic? You might want to use Snapchat or Instagram.
That said, you don’t have to choose just one platform. Choose as many as you can effectively use.
2. Etching Out a Strategy
Why are you putting your time into social media? Are you trying to attract more visitors to your website? Or are you just trying to open a new line of communication between you and your customers?
Regardless of your reason, you have a strategy in mind.
And you have to keep that strategy in mind. Don’t get distracted and start investing in social media simply because it’s the cool, fun thing to do.
You have to think of your social media profiles as an extension of your business. If you don’t, you likely won’t see any returns on your investment.
3. Integrating Your Social Strategy Into Your Entire Marketing Strategy
Now that you’ve etched out a social media strategy, find a way to integrate that strategy into your entire marketing strategy. That is to say, find out where social media fits into your sales funnel.
The cost of running a business is, after all, too high for you not to understand how social media is benefiting your business.
Start by tracking some basic metrics:
- How much traffic do your social media pages refer to your website?
- How many conversions can you attribute to your social media pages?
- What’s the average cost of each conversion?
- Do visitors like the content you share?
And those are just starter questions. There are hundreds of other metrics you should be tracking.
Once you’ve discovered what’s working and what’s not, revisit the social media strategy put together and adjust it. Continue to do so until you find a happy medium.
Boost Your Business’ Performance Today
Truth be told, there’s so much more to social media marketing. Unfortunately, though, Social Media 101 isn’t a never-ending course. There’s only so much we can teach your right now.
But that’s okay. There’s more content where this piece came from., so just browse our blog if you need more advice on how to build your social media strategy.
You can also take a look at our portfolio if you’re also looking for ways to improve your website. You’ll find some beautiful custom themes there.