Google likes reviews of your practice-on Yelp, Yellowpages, Facebook, you name it. Google LOVES-big surprise here-reviews of your practice on Google Plus (same as Maps, Places, or Google My Business). Purportedly, Google sees the reviews by your clients as a sign that you are well-liked and a quality establishment; and most likely, what new online searchers might want in an animal hospital in “insert your hospital’s geography here”. How does this translate? Better placement in the Local Pack (you might remember as the first few listings of Google Maps in search results); as well as better regular rankings for your veterinary hospital website in Google.
Well, great then…”get me some of those!” you might be thinking, or-like most-you are thinking, “I know I need more Google Plus reviews, but how do I get them?” That’s always where the action ends. Few business owners know how to get their clients to go through the trouble of writing them good reviews. Below, I give you three very effective ways to start garnering more online Google Plus reviews for your practice, and start reaping all the great rankings success to follow.
1. Your Website
Use your website to encourage more reviews on Google Plus. A client has a great experience, and you or a member of your staff, kindly ask them in person to write a review. Tell them to go to your website, find the button or page (including it on the home page and clearly defined is the most effective), click it and it will take them to your Google Plus page where they can write their stellar review. Telling them you have a Google Plus page is not convenient enough-having a link from the home page and directly links there gives them convenience they can’t pass up.
2. Your Reception Area
Some people need to have a physical reminder of needing to write that stellar review. This is where offering various print materials at your reception area for them to take while checking out comes in to get you more reviews. Some practices choose to include the “Write us a review on Google if you loved your visit!” call-to-action on hospital business cards, separate review generator handouts (with step-by-step instructions), or included in the copy of their bill or visit summary. Whatever method that works for you is your own, but definitely include a reminder of one of these kinds at your reception.
3. Your Email Correspondence
Most hospitals use email marketing in some way, shape or form to keep connected with clients. Perhaps, you have a monthly e-newsletter with hospital news, or use it as appointment reminders, or maybe it’s for special discounts. For whatever way that you use email marketing (and if you don’t use it, you should be!), you can also use it to win more Google reviews. Add a call-to-action to the end of your newsletter-or, even better, as a part of the main content with a link to your Google Plus reviews section. Or include it along with your signature for an appointment reminder or invoicing document. Lastly, use it as a part of a special discount email to really incentivize their review input.
Google reviews are a definite necessity to gaining online visibility traction, and needing them to boost your hospital’s rankings and popularity is not going away any time soon. The sooner you learn how to acquire more customer reviews and insight, the better you will be-both in simple online rankings, but also, in overall business branding.